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Building Global Awareness: Cultural Perspectives for Business Success

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Professional Education Classes - Communications

Global companies today invest millions of dollars in international and offshore business, but many are left with frustration and lost revenue over cultural faux pas. Many losses, however, take much more subtle forms such as inefficient work processes, blocked cooperation, failed communication and missed opportunities to promote talent. You can grow your cultural fluency from good to great through this interactive and practical workshop.

Cascade global awareness throughout your organization through proactive learning about cultural differences. Implement strategies right away that lead to more effective communication across borders. Take your staff’s skills to the next level and stay competitive by being truly global rather than just working across time zones. Avoid the pitfalls of cultural etiquette mishaps and thrive in the global economy.

Instructor: Vicki Flier Hudson, Cross-cultural trainer
Note: new date and/or time
1 session(s): Fri: Mar 12 / 9:00 am-4:00 pm
Additional Info: This class meets at the Alpharetta location.
Registration fee: $345   CEUs: 0.7      

Who should attend

anyone desiring to be successful in international business operations

You should take this class if:

if my company has recently gone global I want my employees to be more globally minded and culturally aware I haven’t had much exposure in the past to international business but am now required to work globally I am an international sales person or manager responsible for a diverse workforce I travel internationally on business and want to show respect

After this class, you will be able to

  • Identify three techniques for building and maintaining relationships with international partners
  • Increase team or project success by identifying three common cultural value gaps between varied cultures, and use strategies learned in class to bridge those gaps
  • Implement three effective cross-cultural communication techniques to reduce the risk of offense and failed cooperation
  • Leverage cultural differences in the workplace and motivate global teams
  • Interact with international colleagues with respect and confidence, thereby building a strong global foundation for the organization

What will be covered

  • Introduction, program goals and Cultural Bingo

  • The trends of global business you need to know

  • The two steps to global competence
    How your own cultural system affects workplace dynamics: The Two Steps to global competence
    Layered culture: Learn which “layer” of culture causes the biggest breakdowns in international business
    Hidden culture and its hidden costs: What the studies show

  • Cultural value gaps
    Common cultural value gaps
    Rules and relationships: Does your culture prioritize policy or people?
    Hierarchy: The “boss” across cultures and how this gap affects your projects
    Fixed vs. fluid time: Manage schedules, deadlines and expectations
    Activities, case studies, simulations and business applications for each cultural value
    See how your country and those you work with rate on the values scale
    Leverage the strengths and resources from each culture

  • Tools for leveraging cultural difference
    The Four Steps: A communication technique for resolving cross-cultural and personal differences
    Values assessment: A simple, visual tool for proactively identifying work styles
    Corporate values: Examine your company’s mission statement and core values. Are they globally effective?
    Simple reminders: Effective tools for preventing intercultural conflict

  • Intercultural Communication
    Direct vs. indirect communication styles around the world
    Interpreting hidden clues from indirect cultures
    Giving feedback and criticism across cultures
    Save That Face! A high stakes game of intercultural skill

  • Review and Coaching

  • Review of class concepts
    Answer all questions and coach participants on specific cases

  • Resources Provided
    Post-class coaching sheet for continued competence
    Resources: Books and website for further research
    Tips for reflection



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