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Search Engine Marketing

IT@Emory computer education - Website Design and Development Training

Perfect the pay-per-click

Google is used by 1.8 billion people every month. It and other search engines are a rich source of free and paid advertising that can dramatically increase your organization's visibility and profits. Learn to get listed on search engines and optimize your website to reach a “top 10 listing.” In addition, learn to use Yahoo! And Google’s pay-per-click advertising to reach a broader audience while closely monitoring your marketing costs. Finally, learn about cutting-edge search engine techniques like “Local Search” and “paid inclusion” that can set you apart from your competition…if you act quickly!

Instructor: Jon Horn, CIW, CTT+, GAP
1 session(s): Tue: Mar 23 / 9:00 am-4:00 pm
Registration fee: $325       

After this class, you will be able to

• Recognize which search engines are important for your success
• Optimize your website to get listed in the top 10
• Submit your website to search engines for inclusion
• Use pay-per-click advertising through Google and Yahoo!
• Understand cutting-edge web marketing techniques to set your site apart

What will be covered

Search Engine Overview


•    How search engines work
  
•    How search engines rank pages
  
•    Getting listed on search engines and directories
  Preparing for Search Marketing
  
•    Keyword Research
  
•    Baselining
  
•    Measuring and tracking
  Organic Search Optimization
  
•    The search optimization process
  
•    Page level optimization
  
•    Site level optimization
  
•    URL & technical optimization
  
•    Link building
  
•    Factors that hurt your ranking
  Pay-Per-Click Marketing
  
•    How PPC works
  
•    Setting up an account
  Optimizing PPC
  
•    Bidding Strategies
  
•    Writing Effective Ads
  
•    Six best practices in PPC Marketing

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